MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Program of Study: Advertising
×
Collection
Sort
Alphabetically
By count
Electronic Theses & Dissertations
69
Material Type
Sort
Alphabetically
By count
Theses
69
Language
Sort
Alphabetically
By count
English
69
Copyright Status
Sort
Alphabetically
By count
In Copyright
69
Subject
Sort
Alphabetically
By count
Ad/Venture, Inc
1
Advertising
6
Advertising agencies
2
Advertising campaigns
1
Advertising copy
1
Advertising laws
1
Advertising layout and typography
1
Advertising media planning
2
Advertising, Magazine
1
Advertising, Magazine--Social aspects
1
Advertising, Newspaper
1
Advertising, Political
2
Advertising, Public service
1
Advertising--Airlines
1
Advertising--Drugs
1
Advertising--Philosophy
1
Advertising--Psychological aspects
2
Advertising--Research
1
Advertising--Social aspects
2
African Americans in advertising
1
American newspapers
1
Animated films
1
Architects
1
Attribution (Social psychology)
1
Automobiles--Marketing
2
Beef--Marketing
1
Black people--Race identity
1
Brand choice
4
Capital Airlines
1
Cigarette industry
1
Cognition
1
College students
1
College students--Attitudes
1
Communication in management
2
Communication in organizations
1
Comparative advertising
1
Competition
1
Computer animation
1
Computer games
1
Consumer behavior
3
Consumer education
1
Consumers
3
Consumers' preferences
4
Consumers--Attitudes
1
Corporate image
2
Corporate sponsorship
1
Crisis management
1
Cross-cultural studies
1
Dating violence--Prevention
1
Decision making
1
Dormitories
1
Drunk driving--Prevention
1
Ecology
1
Electronic news gathering
1
Employees' magazines, newsletters, etc.
1
Endorsements in advertising
1
England
1
Environmental impact analysis
1
Evaluation
1
Ewald, Henry Theodore, 1885-1953
1
Exchange theory (Sociology)
1
Experiential learning
1
Family violence--Prevention
1
Fear
1
Food handling
1
Golf
1
Golfers
1
Greece
1
Green marketing
1
Health maintenance organizations--Public opinion
1
Health--Computer network resources
1
Hunters--Attitudes
1
Hunting
1
Interactive multimedia
1
Interactive television
1
Internet advertising
4
Internet and children
1
Internet in publicity
1
Internet marketing
2
Internet videos
1
Interviewing
1
Journalism
1
Korea
1
Korea (South)
1
Marital violence--Prevention
1
Marketing
2
Marketing--Decision making
1
Marketing--Management
1
Married women--Employment
1
Mass media in health education
1
Mass media--Audiences
1
Michigan
2
Michigan State University
2
Michigan State University. Division of dormitories and food Services
1
Michigan--Detroit
1
Michigan--East Lansing
2
Michigan--Howell
1
Minorities in advertising
1
Models (Persons)
1
Mothers--Employment
1
Motion picture audiences
1
Motion picture music
1
Motivation research (Marketing)
1
NASCAR (Association)
1
Nader, Ralph
1
Newspaper reading
1
Newspapers--Research
1
Older consumers
1
Oldsmobile automobile
1
Organizational change--Management
2
Organizational effectiveness--Evaluation
1
Passing (Identity)
1
Performing arts--Marketing
1
Performing arts--Public relations
1
Personnel management
1
Prices
1
Public opinion
1
Public opinion--Psychological aspects
1
Public relations
1
Public schools
1
Quality of products
1
Radio advertising
1
Reliability
1
Risk-taking (Psychology)
1
Sales promotion
1
Self-perception
1
Sex differences (Psychology)
1
Sex role in advertising
1
Small business
2
Smoking--Health aspects
1
Smoking--Law and legislation
1
Social exchange
2
Social marketing
2
Sports sponsorship
1
Stock car racing
1
Students
2
Surveys
1
Surveys--Evaluation
1
Telephone in business
1
Television advertising
5
Television in education
1
Thailand
1
Three-dimensional display systems
1
Undergraduates
1
United States
10
Universities and colleges
1
Universities and colleges--Public relations
1
Upjohn Company
1
Values--Testing
1
Voting research
1
Web sites--Design
1
Wit and humor in advertising
1
Word-of-mouth advertising
1
Year
TO
Apply
Search results
Showing 1 to 20 of 69 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
A dual processing model of virtual experience
Lee, Ki-Young
Text (2006)
Part of
Electronic Theses & Dissertations
The effects of familiarity and similarity on psychological distance toward trustworthiness of an online company
Lee, Jin Kyun
Text (2005)
Part of
Electronic Theses & Dissertations
The role of attributions on voter response to political advertising
Lancendorfer, Karen M.
Text (2005)
Part of
Electronic Theses & Dissertations
Predicting the use of online video advertising : using the theory of planned behavior
Lee, Joonghwa
Text (2008)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea
Text (1994)
Part of
Electronic Theses & Dissertations
A model in crisis communications management
González-Herrero, Alfonso
Text (1994)
Part of
Electronic Theses & Dissertations
The promotional decision-making process of a small business-to- business firm : a case study
Dixon, Julianna
Text (1994)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
Scripts, involvement, and advertising effectiveness : an empirical investigation
Martin, Ingrid M.
Text (1987)
Part of
Electronic Theses & Dissertations
Emily in person : the influence of self-concept on advertising decisions
Zarski, Nancy J.
Text (1978)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
The impact of communication on employee reaction to organizational change : a case study
Day, Shannon
Text (1995)
Part of
Electronic Theses & Dissertations
Use of public relations in the facilitation of organizational change
Brandais, Amy M. (Amy Michele)
Text (1995)
Part of
Electronic Theses & Dissertations
Factors contributing to success for CRM campaigns : attitudes of genders toward different types of causes and corporations
Vilela, Alexandra Magalhães
Text (2001)
Part of
Electronic Theses & Dissertations
A community of benefits : a case study of formula SAE sponsorships
Spitz, Samantha F.
Text (2003)
Part of
Electronic Theses & Dissertations
Passing for black : a cultural hegemonic perspective on the signification of contemporary images of black women in mainstream magazine advertisements to African-American female consumers
Britt, Marilyn Skinner
Text (2003)
Part of
Electronic Theses & Dissertations
Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands
Lee, Joo-Hyun
Text (2003)
Part of
Electronic Theses & Dissertations
First
1
(current)
2
3
4
Last