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Program of Study: Advertising - Master of Arts
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Subject: Facebook (Electronic resource)
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Subject
Apologizing
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Business communication
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Consumers--Attitudes
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Corporate image
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Corporations--Public relations
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Crisis management
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Internet advertising
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Online social networks
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What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
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