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Program of Study: Communication Arts and Sciences - Media and Information Studies
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Subject: Social media
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Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Attribution (Social psychology)
1
Blogs
1
Brand choice
1
Brand name products
1
Branding (Marketing)
1
Business communication
1
Communities of practice
1
Computer users
1
Consumer behavior
1
Internet marketing
2
Marketing
1
Non-formal education
1
Online social networks
1
Photography--Computer-assisted instruction
1
Word-of-mouth advertising
1
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The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
Part of
Electronic Theses & Dissertations
Leveraging social media for learning : communities of practice on Flickr
Smock, Andrew
Text (2012)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
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