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Informational, transformational and transportational advertising strategies

Informational, transformational and transportational advertising strategies

Deng, Tao (Graduate of Michigan State University)

Text (2019)

Part of Electronic Theses & Dissertations

Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake

Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake

Li, Kang (Graduate of Michigan State University)

Text (2016)

Part of Electronic Theses & Dissertations