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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Branding (Marketing)
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Electronic Theses & Dissertations
2
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Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Consumer behavior
1
Metaphor
1
Social media--Economic aspects
1
Sound symbolism
1
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Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
Sounds of green : how brand name sounds metaphorically convey environmental friendliness and role of involvement as a moderator
Joshi, Pradnya
Text (2017)
Part of
Electronic Theses & Dissertations
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