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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Branding (Marketing)
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Subject: Sound symbolism
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Metaphor
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Sounds of green : how brand name sounds metaphorically convey environmental friendliness and role of involvement as a moderator
Joshi, Pradnya
Text (2017)
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