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Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness

Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness

Huang, Guanxiong

Text (2016)

Part of Electronic Theses & Dissertations

Exploring behavioral patterns of information consumption on social media : a case study of PBS Newshour on Facebook

Exploring behavioral patterns of information consumption on social media : a case study of PBS Newshour on Facebook

Song, Yan (Graduate of Michigan State University)

Text (2016)

Part of Electronic Theses & Dissertations