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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Marketing
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Electronic Theses & Dissertations
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Theses
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English
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Creative Commons Licensed
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In Copyright
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Advertising, Public service
1
COVID-19 (Disease)--Social aspects
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Communication
4
Communication in public health
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Decision making
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Food habits
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Health behavior
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Information science
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Mass media
1
Persuasion (Rhetoric) in mass media
1
Public health
1
Social psychology
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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
Promoting healthy eating behaviors using information and communication technology (ict) succession theory and media richness theory during COVID-19 pandemic
Ma, Mengyan
Text (2021)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
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