MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Program of Study: Information and Media - Doctor of Philosophy
×
Subject: Word-of-mouth advertising
×
Collection
Electronic Theses & Dissertations
1
Material Type
Theses
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Consumers--Attitudes--Research
1
Influence (Psychology)
1
Internet advertising
1
Internet marketing
1
Public opinion
1
Truthfulness and falsehood
1
Viral marketing
1
Search results
Showing 1 to 1 of 1 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
