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Program of Study: Advertising
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Electronic Theses & Dissertations
69
Material Type
Theses
69
Language
English
69
Copyright Status
In Copyright
69
Subject
Ad/Venture, Inc
1
Advertising
6
Advertising agencies
2
Advertising campaigns
1
Advertising copy
1
Advertising laws
1
Advertising layout and typography
1
Advertising media planning
2
Advertising, Magazine
1
Advertising, Magazine--Social aspects
1
Advertising, Newspaper
1
Advertising, Political
2
Advertising, Public service
1
Advertising--Airlines
1
Advertising--Drugs
1
Advertising--Philosophy
1
Advertising--Psychological aspects
2
Advertising--Research
1
Advertising--Social aspects
2
African Americans in advertising
1
American newspapers
1
Animated films
1
Architects
1
Attribution (Social psychology)
1
Automobiles--Marketing
2
Beef--Marketing
1
Black people--Race identity
1
Brand choice
4
Capital Airlines
1
Cigarette industry
1
Cognition
1
College students
1
College students--Attitudes
1
Communication in management
2
Communication in organizations
1
Comparative advertising
1
Competition
1
Computer animation
1
Computer games
1
Consumer behavior
3
Consumer education
1
Consumers
3
Consumers' preferences
4
Consumers--Attitudes
1
Corporate image
2
Corporate sponsorship
1
Crisis management
1
Cross-cultural studies
1
Dating violence--Prevention
1
Decision making
1
Dormitories
1
Drunk driving--Prevention
1
Ecology
1
Electronic news gathering
1
Employees' magazines, newsletters, etc
1
Endorsements in advertising
1
England
1
Environmental impact analysis
1
Evaluation
1
Ewald, Henry Theodore, 1885-1953
1
Exchange theory (Sociology)
1
Experiential learning
1
Family violence--Prevention
1
Fear
1
Food handling
1
Golf
1
Golfers
1
Greece
1
Green marketing
1
Health maintenance organizations--Public opinion
1
Health--Computer network resources
1
Hunters--Attitudes
1
Hunting
1
Interactive multimedia
1
Interactive television
1
Internet advertising
4
Internet and children
1
Internet in publicity
1
Internet marketing
2
Internet videos
1
Interviewing
1
Journalism
1
Korea
1
Korea (South)
1
Marital violence--Prevention
1
Marketing
2
Marketing--Decision making
1
Marketing--Management
1
Married women--Employment
1
Mass media in health education
1
Mass media--Audiences
1
Michigan
2
Michigan State University
2
Michigan State University. Division of dormitories and food Services
1
Michigan--Detroit
1
Michigan--East Lansing
2
Michigan--Howell
1
Minorities in advertising
1
Models (Persons)
1
Mothers--Employment
1
Motion picture audiences
1
Motion picture music
1
Motivation research (Marketing)
1
NASCAR (Association)
1
Nader, Ralph
1
Newspaper reading
1
Newspapers--Research
1
Older consumers
1
Oldsmobile automobile
1
Organizational change--Management
2
Organizational effectiveness--Evaluation
1
Passing (Identity)
1
Performing arts--Marketing
1
Performing arts--Public relations
1
Personnel management
1
Prices
1
Public opinion
1
Public opinion--Psychological aspects
1
Public relations
1
Public schools
1
Quality of products
1
Radio advertising
1
Reliability
1
Risk-taking (Psychology)
1
Sales promotion
1
Self-perception
1
Sex differences (Psychology)
1
Sex role in advertising
1
Small business
2
Smoking--Health aspects
1
Smoking--Law and legislation
1
Social exchange
2
Social marketing
2
Sports sponsorship
1
Stock car racing
1
Students
2
Surveys
1
Surveys--Evaluation
1
Telephone in business
1
Television advertising
5
Television in education
1
Thailand
1
Three-dimensional display systems
1
Undergraduates
1
United States
10
Universities and colleges
1
Universities and colleges--Public relations
1
Upjohn Company
1
Values--Testing
1
Voting research
1
Web sites--Design
1
Wit and humor in advertising
1
Word-of-mouth advertising
1
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Attributional approach to understanding celebrity/product congruence effects : role of perceived expertise
Choi, Sejung Marina
Text (2002)
Part of
Electronic Theses & Dissertations
The college cultural series as a public relations tool
Yantis, Joseph Edward
Text (1966)
Part of
Electronic Theses & Dissertations
Health maintenance organizations and media agenda-setting
Kollasch, Maxine
Text (1997)
Part of
Electronic Theses & Dissertations
Use of public relations in the facilitation of organizational change
Brandais, Amy M. (Amy Michele)
Text (1995)
Part of
Electronic Theses & Dissertations
The use of hypermedia to enhance corporate image : does it work?
Junqueira Duarte, Flávia Camargo
Text (1996)
Part of
Electronic Theses & Dissertations
Willingness of opinion expression : an alternative explanation to the spiral of silence theory
Kim, Sei-Hill
Text (1997)
Part of
Electronic Theses & Dissertations
Research for the smaller newspapers
Williams, Roger W.
Text (1968)
Part of
Electronic Theses & Dissertations
The influence of Ralph Nader's book, Unsafe At Any Speed, on automobile print advertising
Gringhuis, Richard Lees
Text (1969)
Part of
Electronic Theses & Dissertations
A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
Music preference as an audience variable in film communication
Buerkel-Rothfuss, Nancy L.
Text (1974)
Part of
Electronic Theses & Dissertations
Comparison of the pretest/posttest vs. post/then survey tool in the context of consumer food safety education
Wakenight, Trent Wilson
Text (2004)
Part of
Electronic Theses & Dissertations
The promotional decision-making process of a small business-to- business firm : a case study
Dixon, Julianna
Text (1994)
Part of
Electronic Theses & Dissertations
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea
Text (1994)
Part of
Electronic Theses & Dissertations
Emily in person : the influence of self-concept on advertising decisions
Zarski, Nancy J.
Text (1978)
Part of
Electronic Theses & Dissertations
The impact of communication on employee reaction to organizational change : a case study
Day, Shannon
Text (1995)
Part of
Electronic Theses & Dissertations
Journalists' use of e-mail and the internet for press release retrieval
Hagerstrom, Amy Lynn
Text (1999)
Part of
Electronic Theses & Dissertations
A model in crisis communications management
González-Herrero, Alfonso
Text (1994)
Part of
Electronic Theses & Dissertations
The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
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