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Program of Study: Business Administration-Marketing-Doctor of Philosophy
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Collection
Electronic Theses & Dissertations
17
Material Type
Theses
17
Language
English
17
Copyright Status
Creative Commons Licensed
3
In Copyright
14
Subject
Brand loyalty
1
Branding (Marketing)
3
Commercial products--Marketing
1
Consumer behavior
1
Consumer complaints
1
Consumer satisfaction
1
Corporate culture
1
Corporate divestiture
1
Corporations--Investor relations
1
Corporations--Sociological aspects
1
Crisis management
1
Customer loyalty programs
1
Customer relations
1
Drugs--Marketing
1
Electronic commerce
1
Employee competitive behavior
1
Employee morale
1
Employee motivation
1
Finance charges
1
Industrial management
1
Institutional investors
1
International business enterprises
1
Japan
1
Joint ventures
1
Level of aspiration
1
Marketing
7
OECD countries
1
Organizational behavior
1
Organizational learning
1
Product design
1
Product management
2
Rebates
1
Returning goods
1
Sales force management
2
Sales personnel
2
Sales personnel--Training of
1
Social networks
1
Stock exchanges
1
Stock price forecasting
1
Trust
1
Truthfulness and falsehood
1
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Self-oriented competitiveness : implications for sales managers
Schrock, Wyatt A.
Text (2016)
Part of
Electronic Theses & Dissertations
Enhancing e-commerce performance : product return and online customer review perspectives
Zhang, Yufei
Text (2018)
Part of
Electronic Theses & Dissertations
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of
Electronic Theses & Dissertations
Customer relationships : antecedents and performance implications
Wang, Feng (College teacher in marketing)
Text (2018)
Part of
Electronic Theses & Dissertations
Managing the Online Conversation : The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews
Beck, Jonathan Michael
Text (2019)
Part of
Electronic Theses & Dissertations
The multifaceted interplay between firms and the financial community : a marketing perspective
Sardashti, Hanieh
Text (2018)
Part of
Electronic Theses & Dissertations
Impact of marketing investments on firm value
Chaudhuri, Malika
Text (2015)
Part of
Electronic Theses & Dissertations
A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory
Runnalls, Pinar
Text (2017)
Part of
Electronic Theses & Dissertations
Managing the salesforce through product-harm crises
Cockrell, Seth
Text (2016)
Part of
Electronic Theses & Dissertations
The impact of social networks on sales training transfer and performance
Runnalls, Blake A.
Text (2017)
Part of
Electronic Theses & Dissertations
Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies
Hui, Ngan Cheung
Text (2016)
Part of
Electronic Theses & Dissertations
Motivating salespeople toward greater productivity
Good, Valerie Denise
Text (2019)
Part of
Electronic Theses & Dissertations
BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
Zheng, Xiaoyun
Text (2021)
Part of
Electronic Theses & Dissertations
THE ROLE OF EMERGENT DIGITAL TECHNOLOGIES IN MARKETING RESEARCH AND STRATEGY
Redd, Shana Leslie
Text (2021)
Part of
Electronic Theses & Dissertations
Going Native : Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles
Text (2021)
Part of
Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
Part of
Electronic Theses & Dissertations
The Confluence of Electronic Word of Mouth and Firm Performance Outcomes
Holle, Brandon Zachary
Text (2023)
Part of
Electronic Theses & Dissertations
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