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Degree Level: Doctoral
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Subject: Advertising and youth
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Subject: Advertising--Alcoholic beverages
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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Alcoholic beverages
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Internet advertising
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Teenagers--Alcohol use
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United States
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Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
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