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Degree Level: Doctoral
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Subject: Advertising
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Electronic Theses & Dissertations
23
Material Type
Theses
23
Language
English
23
Copyright Status
Creative Commons Licensed
1
In Copyright
22
Subject
Acculturation
1
Advertising--Motion pictures
1
Advertising--Psychological aspects
2
Advertising--Research
1
Attitude (Psychology)
1
Attitude change
1
Bacon--Prices
1
Bilingualism
1
Brand choice
1
Brand name products
2
Branding (Marketing)
1
Cash flow--Econometric models
1
Children
1
Code switching (Linguistics)
1
Color television
1
Competition
2
Conservation of natural resources
1
Consumers' preferences
3
Consumers--Attitudes
2
Corporations, American
1
Corporations--Finance
1
Environmental protection
1
Facebook (Electronic resource)
1
Flour--Prices
1
Food habits--Psychological aspects
1
Health
1
Health behavior
1
Instagram (Firm)
1
Investments
1
Korea
1
Marketing
2
Marketing--Decision making
1
Mass media--Marketing
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
National characteristics, Polish
1
Ohio
1
Poland
1
Prices
2
Product management--Mathematical models
1
Product placement in mass media
1
Quality of products--Public opinion
1
Sales forecasting--Mathematical models
1
Small business
1
Social media
1
Social responsibility of business
1
Stores, Retail
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
1
Twitter
1
United States
2
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Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Movies' impact on place images and visitation interest : a product placement perspective
Yang, Fang
Text (2011)
Part of
Electronic Theses & Dissertations
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