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ndltd.name_ss: Ph.D.
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Program of Study: *
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Subject: Advertising
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Electronic Theses & Dissertations
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Theses
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Language
English
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Creative Commons Licensed
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In Copyright
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Subject
Advertising--Motion pictures
1
Advertising--Psychological aspects
2
Brand choice
1
Brand name products
1
Consumers' preferences
1
Facebook (Electronic resource)
1
Food habits--Psychological aspects
1
Health
1
Health behavior
1
Instagram (Firm)
1
Mass media--Marketing
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Product placement in mass media
1
Social media
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Twitter
1
United States
1
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Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Movies' impact on place images and visitation interest : a product placement perspective
Yang, Fang
Text (2011)
Part of
Electronic Theses & Dissertations
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