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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Marketing
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Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
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Electronic Theses & Dissertations
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