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ndltd.name_ss: Ph.D.
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Program of Study: *
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Subject: Truthfulness and falsehood
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Electronic Theses & Dissertations
5
Material Type
Theses
5
Language
English
5
Copyright Status
In Copyright
5
Subject
Consumer behavior
1
Consumers--Attitudes--Research
1
Conversation analysis
1
Corporate culture
1
Corporations--Sociological aspects
1
Deception--Psychological aspects
1
Deception--Social aspects
1
Health--Information resources
1
Influence (Psychology)
1
Information visualization
1
Internet advertising
1
Internet marketing
1
Marketing--Psychological aspects
1
Organizational behavior
1
Public opinion
1
Research
1
Skepticism
1
Social marketing
1
Social media
1
Trust
1
Viral marketing
1
Visual communication
1
Word-of-mouth advertising
1
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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory
Runnalls, Pinar
Text (2017)
Part of
Electronic Theses & Dissertations
Outcome relevant involvement as a motivation for spontaneous veracity judgment
Clare, David
Text (2014)
Part of
Electronic Theses & Dissertations
Credibility of health infographics : effects of message structure and message exaggeration
Kanthawala, Shaheen
Text (2019)
Part of
Electronic Theses & Dissertations
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