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Program of Study: *
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Committee Member: Pysarchik, Dawn
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Subject: Consumer behavior
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Brand choice
1
Brand name products
1
Branding (Marketing)
1
Chinese students
1
Grocery trade
1
Identification (Psychology)
1
Internet marketing
1
Marketing
1
Mass media and sports
1
Social media
1
Sports spectators
1
Sports teams
1
Sports--Social aspects
1
United States
2
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Sports media involvement via team identity & antecedent motivations for the prediction of total daily sports media consumption
Krier, Daniel Herman
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Factors affecting Chinese students' choices of grocery stores and loyalty
Vajrapana, Paphajree
Text (2015)
Part of
Electronic Theses & Dissertations
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