MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Program of Study: *
×
Committee Member: Vanden Bergh, Bruce G.
×
Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising
1
Brand choice
1
Brand name products
1
Consumers' preferences
1
Consumers--Psychology
1
Reliability
1
Word-of-mouth advertising
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Preference for homophily, credibility, and the word-of-mouth process
McLaughlin, Caitlin Michelle
Text (2012)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
