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Electronic Theses & Dissertations
38
Feeding America: the Historic American Cookbook Project
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Making of Modern Michigan
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Acculturation
1
Adhesives
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Advertising
66
Advertising--Motion pictures
1
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1
American Cancer Society
1
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Automobiles--Maintenance and repair--Equipment and supplies
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Awrey Bakeries
3
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Billboards
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Brand choice
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Brand name products
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Branding (Marketing)
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Buses
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Cartons
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Cash flow--Econometric models
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Cherry
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Children
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Clothing and dress--Labeling
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Code switching (Linguistics)
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Color television
1
Commerce
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Communication in families
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Community cookbooks
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Competition
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Confectionery
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Conservation of natural resources
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Consumer behavior
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Consumers' preferences
4
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4
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Cooking, American
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Disposable tableware
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England
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Environmental protection
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Ewald, Henry Theodore, 1885-1953
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Facebook (Electronic resource)
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First National Bank (Kalamazoo, Mich.)
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Flour--Prices
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Food habits--Psychological aspects
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Food--Public opinion
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Fruit juices
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Greece
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Green marketing
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Green products--Evaluation
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Health
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Health behavior
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Hotels
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Industrial equipment industry
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Instagram (Firm)
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Investments
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J.C. Penney Co.
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Korea
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Labels
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Left and right (Psychology)
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Marathon Oil Company
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Marketing
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Marketing--Decision making
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Mass media--Marketing
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Men's clothing
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14
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Nationalism--Economic aspects
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Paper products industry
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Product management--Mathematical models
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Product placement in mass media
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Quality of products--Public opinion
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Ray Vickerstaff Advertising Co.
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Roads
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Sales forecasting--Mathematical models
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Sales promotion
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Shopping
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Signs and signboards
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Skis and skiing
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Social media
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Social responsibility of business
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Storefronts
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Stores, Retail
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Streets
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Students
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Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
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Twitter
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United Society of Christian Endeavor
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United States
3
United States Plywood Corporation
1
Vans
1
Videotex systems
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Visual perception
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Women cooks
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Wood finishing
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World War (1939-1945)
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An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Investment, acquisitions, and financial constraints
Pierce, Joshua Robert
Text (2007)
Part of
Electronic Theses & Dissertations
Selling ourselves : transnationalistic myths and symbols in Polish-American advertising, 1990-2005
Johnson, Jeffrey K., 1972-
Text (2008)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
The effect of packaging attributes on consumer perception of cherry juice
Whaling, Audrey Michael
Text (2007)
Part of
Electronic Theses & Dissertations
The greening of products : truth or deception?
Rienzo, Marie
Text (2007)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea
Text (1994)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Advertising and sustainable competitive advantage in the small firm
Harris, Sally Ann
Text (2000)
Part of
Electronic Theses & Dissertations
An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
Text (2004)
Part of
Electronic Theses & Dissertations
Music preferences as influencing agents in image formation
Smith, Jack Allen
Text (1972)
Part of
Electronic Theses & Dissertations
Eleven case studies in broadcasting sales based on actual station problems
Steinruck, Howard Cooper
Text (1971)
Part of
Electronic Theses & Dissertations
Henry T. Edward, advertising man
Arnett, Steven Samuel
Text (1962)
Part of
Electronic Theses & Dissertations
The advertiser's place in the evolution of videotex
Lockhart, M., Christopher
Text (1983)
Part of
Electronic Theses & Dissertations
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