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Electronic Theses & Dissertations
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Advertising and youth
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Advertising--Alcoholic beverages
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Advertising--Psychological aspects
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African American periodicals
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African American teenagers
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Scripts, involvement, and advertising effectiveness : an empirical investigation
Martin, Ingrid M.
Text (1987)
Part of
Electronic Theses & Dissertations
African-American adolescents' exposure to alcohol advertisements in Black and mainstream magazines
Greene, Kimberly Aneese
Text (2006)
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Electronic Theses & Dissertations
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