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Electronic Theses & Dissertations
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Theses
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English
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Attribution (Social psychology)
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Comparative advertising
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Imagery (Psychology)
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Negativism
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Political campaigns
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Political psychology
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Radio in politics
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Television advertising
1
Television in politics
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United States
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Voting research
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The role of attributions on voter response to political advertising
Lancendorfer, Karen M.
Text (2005)
Part of
Electronic Theses & Dissertations
The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
Superficial imagery versus substantive material : the processing of each in political advertisements
McKeon, Janet Katherine
Text (1997)
Part of
Electronic Theses & Dissertations
Radio and politics : the effect of network radio on presidential campaigns, 1928-1948
Dedi, Nicholas William
Text (1975)
Part of
Electronic Theses & Dissertations
Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
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