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Electronic Theses & Dissertations
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Theses
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English
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Advertising media planning
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Fund raising--Psychological aspects
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Nonprofit organizations--Marketing
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Psychological aspects
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Social marketing
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Television advertising
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United States
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Visual communication
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Wit and humor in advertising
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Breaking points and the role of the print visual in public service communication campaigns
González, Verónica
Text (1994)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
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