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Electronic Theses & Dissertations
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Theses
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English
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Advertising, Public service
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Brand choice
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Consumer behavior
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Interactive television
1
Internet advertising
2
Internet videos
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Visual communication
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Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands
Lee, Joo-Hyun
Text (2003)
Part of
Electronic Theses & Dissertations
Breaking points and the role of the print visual in public service communication campaigns
González, Verónica
Text (1994)
Part of
Electronic Theses & Dissertations
Predicting the use of online video advertising : using the theory of planned behavior
Lee, Joonghwa
Text (2008)
Part of
Electronic Theses & Dissertations
The effects of banner ad size and time cost on brand attitude and click-through
Ahn, Euijin
Text (2001)
Part of
Electronic Theses & Dissertations
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