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Subject: Advertising--Alcoholic beverages
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising and youth
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Advertising, Magazine
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African American periodicals
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African American teenagers
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College students as consumers
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Internet advertising
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Malt liquors--Marketing
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Teenagers--Alcohol use
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Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
An investigation of differences in student interpretations of product-oriented and alcohol moderation malt beverage print advertisements
Roznowski, JoAnn Leigh
Text (2002)
Part of
Electronic Theses & Dissertations
African-American adolescents' exposure to alcohol advertisements in Black and mainstream magazines
Greene, Kimberly Aneese
Text (2006)
Part of
Electronic Theses & Dissertations
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