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Electronic Theses & Dissertations
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Upjohn advertising then and now : a combined case history and case study of the advertising of the Upjohn Company of Kalamazoo, Michigan
Royle, Robert Warren
Text (1964)
Part of
Electronic Theses & Dissertations
Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory
Kopp, Steven W.
Text (1994)
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Electronic Theses & Dissertations
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