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Subject: Advertising--Psychological aspects
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Critical Arts
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Electronic Theses & Dissertations
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Advertising
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Advertising layout and typography
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Advertising, Magazine
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Advertising--Social aspects
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Aggressiveness--Physiological aspects
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Aggressiveness--Research
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Attitude change
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Avoidance (Psychology)
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Cell phone advertising
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Cognition
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Consumer behavior
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Consumers
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Consumers--Attitudes
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Consumers--Psychology
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Desire
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Internet advertising
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Marketing--Psychological aspects
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Michigan
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Photojournalism
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Psychological aspects
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Psychology
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Social media
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Television advertising
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Television advertising--Psychological aspects
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Undergraduates
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Video games--Marketing
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A study of types of magazine picture appeal and editors' ability to predict readers' picture-value judgment [sic]
Kao, Anne Li-an
Text (1964)
Part of
Electronic Theses & Dissertations
Emily in person : the influence of self-concept on advertising decisions
Zarski, Nancy J.
Text (1978)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
Advertising effects and aggression in video games : effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence
Chŏng, Ŭi-jun
Text (2011)
Part of
Electronic Theses & Dissertations
Triangular structures of desire in advertising
Coetzee, J. M., 1940-
Text (1980)
Part of
Critical Arts
Scripts, involvement, and advertising effectiveness : an empirical investigation
Martin, Ingrid M.
Text (1987)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness
Scheiner, Edward Charles
Text (1987)
Part of
Electronic Theses & Dissertations
Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
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