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Electronic Theses & Dissertations
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Advertising layout and typography
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Advertising--Social aspects
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Avoidance (Psychology)
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Cell phone advertising
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Consumer behavior
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Consumers
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Consumers--Attitudes
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Consumers--Psychology
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Internet advertising
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Michigan
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Psychological aspects
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Psychology
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Television advertising--Psychological aspects
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Emily in person : the influence of self-concept on advertising decisions
Zarski, Nancy J.
Text (1978)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness
Scheiner, Edward Charles
Text (1987)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
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Electronic Theses & Dissertations
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