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Subject: Advertising--Psychological aspects
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Electronic Theses & Dissertations
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Theses
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English
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Advertising layout and typography
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Consumer behavior
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Consumers--Attitudes
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Irwin Wm W
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The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness
Scheiner, Edward Charles
Text (1987)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
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