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Electronic Theses & Dissertations
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Theses
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English
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Attitude change
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A study of types of magazine picture appeal and editors' ability to predict readers' picture-value judgment [sic]
Kao, Anne Li-an
Text (1964)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
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Electronic Theses & Dissertations
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