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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Consumer behavior
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Consumers--Attitudes
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Food habits--Psychological aspects
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Sugar--Health aspects
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Miller Robert L
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Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
A study of types of magazine picture appeal and editors' ability to predict readers' picture-value judgment [sic]
Kao, Anne Li-an
Text (1964)
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Electronic Theses & Dissertations
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