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Electronic Theses & Dissertations
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Theses
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Advertising
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Consumers' preferences
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Identification (Psychology)
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Lifestyles
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Mass media--Audiences
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NASCAR (Association)
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Communications patterns and effect in super market choice
Atkin, Kenward Louis
Text (1961)
Part of
Electronic Theses & Dissertations
The role of motorsports involvement on motorsports media usage : an analysis of industry-developed measures
Ziske, Molly Catherine
Text (2003)
Part of
Electronic Theses & Dissertations
Behavior situations : a theory base for lifestyle and psychographic research
Sikorski, Richard J.
Text (1975)
Part of
Electronic Theses & Dissertations
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
A Q-study in role identification using a sample of advertising photographs
Koch-Weser, Elke
Text (1961)
Part of
Electronic Theses & Dissertations
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