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Electronic Theses & Dissertations
23
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Theses
23
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English
23
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In Copyright
23
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Acculturation
1
Advertising--Motion pictures
1
Advertising--Philosophy
1
Advertising--Psychological aspects
1
Advertising--Research
1
Architects
1
Attitude (Psychology)
1
Attitude change
1
Bilingualism
1
Brand choice
1
Brand name products
1
Cherry
1
Children
1
Code switching (Linguistics)
1
Competition
1
Consumer behavior
1
Consumers' preferences
1
Consumers--Attitudes
1
Corporations, American
1
England
1
Ewald, Henry Theodore, 1885-1953
1
Facebook (Electronic resource)
1
Food habits--Psychological aspects
1
Fruit juices
1
Greece
1
Green products--Evaluation
1
Health
1
Health behavior
1
Instagram (Firm)
1
Korea
1
Left and right (Psychology)
1
Marketing
2
Marketing--Decision making
1
Mass media--Marketing
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Music
1
National characteristics, Polish
1
Poland
1
Product placement in mass media
1
Sales promotion
1
Small business
1
Social media
1
Social responsibility of business
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
1
Twitter
1
United States
2
Visual perception
1
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Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea
Text (1994)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Advertising and sustainable competitive advantage in the small firm
Harris, Sally Ann
Text (2000)
Part of
Electronic Theses & Dissertations
The effect of packaging attributes on consumer perception of cherry juice
Whaling, Audrey Michael
Text (2007)
Part of
Electronic Theses & Dissertations
Music preferences as influencing agents in image formation
Smith, Jack Allen
Text (1972)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
Should professional architects be permitted to advertise?
Miller, John Stephen
Text (1969)
Part of
Electronic Theses & Dissertations
Manifestation of the visual left-right imbalance phenomenon in the perception of selected advertisements
Vlahos, Mantha Stella, 1947-
Text (1969)
Part of
Electronic Theses & Dissertations
The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Eleven case studies in broadcasting sales based on actual station problems
Steinruck, Howard Cooper
Text (1971)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
Selling ourselves : transnationalistic myths and symbols in Polish-American advertising, 1990-2005
Johnson, Jeffrey K., 1972-
Text (2008)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
The greening of products : truth or deception?
Rienzo, Marie
Text (2007)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
Henry T. Edward, advertising man
Arnett, Steven Samuel
Text (1962)
Part of
Electronic Theses & Dissertations
The role of television advertising in acculturation : a media system dependency approach
Alman, Karen Champagnie
Text (1993)
Part of
Electronic Theses & Dissertations
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