Search results for Irwin Wm W

Showing 1 to 9 of 9 results

Creating effective advertising : major principles
Fortino, Nancy Joanne

Text (1978)
Part of Electronic Theses & Dissertations
Manifestation of the visual left-right imbalance phenomenon in the perception of selected advertisements
Vlahos, Mantha Stella, 1947-

Text (1969)
Part of Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-

Text (1971)
Part of Electronic Theses & Dissertations
The effect of mass media price advertising on the retail price of a convenience product
Wilcox, Gary Burl

Text (1982)
Part of Electronic Theses & Dissertations
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea

Text (1994)
Part of Electronic Theses & Dissertations
Advertising and sustainable competitive advantage in the small firm
Harris, Sally Ann

Text (2000)
Part of Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie

Text (1994)
Part of Electronic Theses & Dissertations
The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.

Text (1993)
Part of Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael

Text (1979)
Part of Electronic Theses & Dissertations