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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Research
1
Architects
1
Bacon--Prices
1
Bilingualism
1
Brand choice
1
Brand name products
2
Cash flow--Econometric models
1
Cherry
1
Clothing and dress--Labeling
1
Code switching (Linguistics)
1
Color television
1
Competition
1
Conservation of natural resources
1
Consumer behavior
1
Consumers' preferences
3
Consumers--Attitudes
1
Corporations, American
1
Corporations--Finance
1
England
1
Environmental protection
1
Facebook (Electronic resource)
1
Flour--Prices
1
Fruit juices
1
Greece
1
Instagram (Firm)
1
Investments
1
Korea
1
Marketing
1
Music
1
National characteristics, Polish
1
Nationalism--Economic aspects
1
Ohio
1
Poland
1
Prices
2
Shopping
1
Skis and skiing
1
Social media
1
Stores, Retail
1
Transnationalism
1
Twitter
1
United States
1
Videotex systems
1
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Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea
Text (1994)
Part of
Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael
Text (1979)
Part of
Electronic Theses & Dissertations
The effect of mass media price advertising on the retail price of a convenience product
Wilcox, Gary Burl
Text (1982)
Part of
Electronic Theses & Dissertations
An exploratory look at a multivariate approach to retail price dispersion
Schleede, John M.
Text (1978)
Part of
Electronic Theses & Dissertations
The impact of advertising themes on brand choice of color television sets : an exploratory survey of the Lansing major metropolitan market
Boedecker, Karl A., 1945-
Text (1974)
Part of
Electronic Theses & Dissertations
Should professional architects be permitted to advertise?
Miller, John Stephen
Text (1969)
Part of
Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign
Kern, Sue Ann
Text (1986)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Selling ourselves : transnationalistic myths and symbols in Polish-American advertising, 1990-2005
Johnson, Jeffrey K., 1972-
Text (2008)
Part of
Electronic Theses & Dissertations
Investment, acquisitions, and financial constraints
Pierce, Joshua Robert
Text (2007)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
Music preferences as influencing agents in image formation
Smith, Jack Allen
Text (1972)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
The effect of packaging attributes on consumer perception of cherry juice
Whaling, Audrey Michael
Text (2007)
Part of
Electronic Theses & Dissertations
The advertiser's place in the evolution of videotex
Lockhart, M., Christopher
Text (1983)
Part of
Electronic Theses & Dissertations
Advertising dynamics for the United States ski resort industry
Pesky, Andrew
Text (1961)
Part of
Electronic Theses & Dissertations
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