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Electronic Theses & Dissertations
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Feeding Michigan
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Miller Robert L
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The effect of mass media price advertising on the retail price of a convenience product
Wilcox, Gary Burl
Text (1982)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
Advertising dynamics for the United States ski resort industry
Pesky, Andrew
Text (1961)
Part of
Electronic Theses & Dissertations
The Charlevoix cook book
Text (1900)
Part of
Feeding Michigan
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael
Text (1979)
Part of
Electronic Theses & Dissertations
Advertising strategies : two factor analytic solutions
Goldman, Marilyn S.
Text (1973)
Part of
Electronic Theses & Dissertations
The advertiser's place in the evolution of videotex
Lockhart, M., Christopher
Text (1983)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
The impact of advertising themes on brand choice of color television sets : an exploratory survey of the Lansing major metropolitan market
Boedecker, Karl A., 1945-
Text (1974)
Part of
Electronic Theses & Dissertations
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