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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Automobiles--Maintenance and repair
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Automobiles--Marketing
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Brand name products
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Consumer behavior
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Simulation and analysis of Oldsmobile Division G.M.C. hood damage
Meyer, Leonard Joseph
Text (1968)
Part of
Electronic Theses & Dissertations
An analysis of market segmentation on the basis of emotional-attitudinal variables in the United States compact car market
Cunningham, William Hughes
Text (1970)
Part of
Electronic Theses & Dissertations
Sources and consequences of brand equity in the automotive industry
Townsend, Janell D.
Text (2005)
Part of
Electronic Theses & Dissertations
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