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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Advertising--Brand name products
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Brand name products
2
Business logistics
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Computer animation
1
Consumer behavior--Psychological aspects
1
Consumer complaints
1
Consumers
1
Consumers' preferences
4
Coupons (Retail trade)
1
Customer services
1
Experiential learning
1
Groceries
1
Middle West
2
Motion picture audiences--Psychology
1
Motivation research (Marketing)
2
Prices
1
Purchasing
1
Quality of products
1
Risk-taking (Psychology)
1
Three-dimensional display systems
1
United States
1
Value analysis (Cost control)
1
Wholesale trade
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A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
The impact of couponing on brand image over repeated exposure : an experimental analysis
Brezen, Tamara Suzanne
Text (1986)
Part of
Electronic Theses & Dissertations
A dual processing model of virtual experience
Lee, Ki-Young
Text (2006)
Part of
Electronic Theses & Dissertations
An investigation of wholesale buyer reaction to manufacturer customer service failures in the grocery channel
Bennion, Marcus Lyndsay
Text (1980)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
Part of
Electronic Theses & Dissertations
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
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