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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Brand name products
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Brand name products
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Business logistics
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Consumer complaints
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Customer services
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Groceries
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Middle West
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Purchasing
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Value analysis (Cost control)
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Wholesale trade
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Miller Robert L
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An investigation of wholesale buyer reaction to manufacturer customer service failures in the grocery channel
Bennion, Marcus Lyndsay
Text (1980)
Part of
Electronic Theses & Dissertations
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
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Electronic Theses & Dissertations
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