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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising--Brand name products
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Brand name products
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Branding (Marketing)
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Consumer behavior
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Consumer behavior--Psychological aspects
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Coupons (Retail trade)
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Internet marketing
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Marketing
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Middle West
1
Motion picture audiences--Psychology
1
Motivation research (Marketing)
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Social media
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The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
The impact of couponing on brand image over repeated exposure : an experimental analysis
Brezen, Tamara Suzanne
Text (1986)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
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