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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Brand name products
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Automobile industry and trade
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Automobiles--Marketing
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Brand choice
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Consumer behavior
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Consumers--Attitudes
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Information asymmetry
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Quality of products
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Quality of products--Public opinion
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Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
Sources and consequences of brand equity in the automotive industry
Townsend, Janell D.
Text (2005)
Part of
Electronic Theses & Dissertations
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
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