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Electronic Theses & Dissertations
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Advertising--Brand name products
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Miller Robert L
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Sources and consequences of brand equity in the automotive industry
Townsend, Janell D.
Text (2005)
Part of
Electronic Theses & Dissertations
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
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Electronic Theses & Dissertations
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