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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Africa
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Brand loyalty
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Brand name products--Research
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Consumer behavior--Research
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Consumers' preferences
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Consumers--Attitudes
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Michigan
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Product design
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Psychological reactance
1
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1
Social aspects
1
Social media
1
Social media--Economic aspects
1
Sound symbolism
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Television advertising
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Value
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Visual communication--Political aspects
1
Wine selection
1
Wine tourism
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Exploring consumer values in agri-tourism and the organization of brand relationships
O'Connor, Patrick John
Text (2011)
Part of
Electronic Theses & Dissertations
Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations
Mock, Tara
Text (2018)
Part of
Electronic Theses & Dissertations
Sounds of green : how brand name sounds metaphorically convey environmental friendliness and role of involvement as a moderator
Joshi, Pradnya
Text (2017)
Part of
Electronic Theses & Dissertations
Engagement in online brand communities and marketing research online communities (MROCs)
Baldus, Brian J.
Text (2013)
Part of
Electronic Theses & Dissertations
The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
Part of
Electronic Theses & Dissertations
A multi-methodological approach to exploring wine tourist behavior and valuation of cold-hardy wines
Eustice, Crystal L.
Text (2018)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
Customer relationships : antecedents and performance implications
Wang, Feng (College teacher in marketing)
Text (2018)
Part of
Electronic Theses & Dissertations
A contingency framework for global branding : a multi-level interaction model
Tasoluk, Burcu
Text (2006)
Part of
Electronic Theses & Dissertations
Private label and national brand prepared foods : a pilot study of the relationship of space allocation to net profit
James, Gordon D.
Text (1962)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
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