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Electronic Theses & Dissertations
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
The multifaceted interplay between firms and the financial community : a marketing perspective
Sardashti, Hanieh
Text (2018)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations
Mock, Tara
Text (2018)
Part of
Electronic Theses & Dissertations
Sounds of green : how brand name sounds metaphorically convey environmental friendliness and role of involvement as a moderator
Joshi, Pradnya
Text (2017)
Part of
Electronic Theses & Dissertations
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