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Electronic Theses & Dissertations
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Theses
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English
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1
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Television advertising
1
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Word-of-mouth advertising
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Policy Review
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations
Mock, Tara
Text (2018)
Part of
Electronic Theses & Dissertations
The multifaceted interplay between firms and the financial community : a marketing perspective
Sardashti, Hanieh
Text (2018)
Part of
Electronic Theses & Dissertations
A multi-methodological approach to exploring wine tourist behavior and valuation of cold-hardy wines
Eustice, Crystal L.
Text (2018)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
A contingency framework for global branding : a multi-level interaction model
Tasoluk, Burcu
Text (2006)
Part of
Electronic Theses & Dissertations
Sounds of green : how brand name sounds metaphorically convey environmental friendliness and role of involvement as a moderator
Joshi, Pradnya
Text (2017)
Part of
Electronic Theses & Dissertations
Engagement in online brand communities and marketing research online communities (MROCs)
Baldus, Brian J.
Text (2013)
Part of
Electronic Theses & Dissertations
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