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Electronic Theses & Dissertations
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Theses
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English
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Advertising--Alcoholic beverages
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Advertising--Alcoholic beverages--Law and legislation
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Fairness doctrine (Broadcasting)
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Government policy
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Korea (South)
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Korea Broadcast Advertising Corporation
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Prices--Econometric models
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Television advertising
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United States
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Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
Searching for implicit market prices for Korean broadcat [i.e. broadcast] advertising time : a hedonic approach
Yang, Myeng J. (Myeng Ja)
Text (2007)
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Electronic Theses & Dissertations
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