MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Subject: Consumer behavior
×
Subject: Marketing
×
Subject: Internet marketing
×
Copyright Status: In Copyright
×
Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Subject
Brand choice
1
Brand name products
1
Branding (Marketing)
2
Internet marketing
2
Place marketing
1
Social media
2
Tourism
1
Word-of-mouth advertising
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
