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Electronic Theses & Dissertations
78
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Theses
78
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1
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Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Essays on the impact of social media in the automobile industry
Wang, Yen-Yao
Text (2017)
Part of
Electronic Theses & Dissertations
The effect of economic transition on consumer behavior : the influence of social values on price perception
Sung, Eunyoung Christine
Text (2012)
Part of
Electronic Theses & Dissertations
Testing a theoretical model to examine the relationships among e-social shopping motivation, perception, and behavioral intention
Yun, Zee-Sun
Text (2011)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
Public disclosure of corporate environmental performance : impact on consumer behavior and corporate pollution reduction in Korea
Moon, Jongyeul
Text (2002)
Part of
Electronic Theses & Dissertations
Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Tasting room visitor use of technology to plan winery tasting room trips
McRoberts, Rebecca Pearl
Text (2016)
Part of
Electronic Theses & Dissertations
The informativeness of consumer opinions on firm fundamentals : evidence from Amazon.com
Jin, Shunyao
Text (2019)
Part of
Electronic Theses & Dissertations
Getting the message : framing food recall messages with prospect theory to increase consumer protection motivations
Clare, Gregory Paul
Text (2012)
Part of
Electronic Theses & Dissertations
Fear of missing out : conceptualization, measurement, and relevance to marketing
Neumann, Dominik
Text (2020)
Part of
Electronic Theses & Dissertations
The role of habit and emotional regulation on entertainment video selection behavior
Ozkaya, Elif
Text (2013)
Part of
Electronic Theses & Dissertations
Sports media involvement via team identity & antecedent motivations for the prediction of total daily sports media consumption
Krier, Daniel Herman
Text (2017)
Part of
Electronic Theses & Dissertations
What influences people to purchase ingame mobile items? : analysis of motivational drivers to use ingame mobile game items in the U.S
Cho, Donghui
Text (2015)
Part of
Electronic Theses & Dissertations
To pay or not to pay : purchasing of prescribed government pharmaceuticals in rural Mali
Mezey, Nancy J.
Text (1994)
Part of
Electronic Theses & Dissertations
Between creation and crisis : Soviet masculinities, consumption, and bodies after Stalin
Miller, Brandon Gray
Text (2013)
Part of
Electronic Theses & Dissertations
Modeling fluid milk waste using discrete event simulation and the role of packaging within the home
Stankiewicz, Sebastian Kevin
Text (2019)
Part of
Electronic Theses & Dissertations
An analysis of the restaurant landscape in the Detroit Metropolitan Area : travel behavior and spatial patterns of difference
Eckert, Jeanette Elizabeth
Text (2018)
Part of
Electronic Theses & Dissertations
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