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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Brand choice
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Brand name products
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Color in visual communication
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Consumer behavior
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Consumers
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Decision making--Psychological aspects
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Farm produce--Packaging
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Habit
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Mass media
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Michigan--East Lansing
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Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
The effect of color in produce packaging on consumers' attentive behaviors and perceived freshness
Seo, Wontae
Text (2010)
Part of
Electronic Theses & Dissertations
The role of habit and emotional regulation on entertainment video selection behavior
Ozkaya, Elif
Text (2013)
Part of
Electronic Theses & Dissertations
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