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Electronic Theses & Dissertations
11
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Theses
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Chinese
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Advertising--Psychological aspects
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Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Organizational justice and voluntary labelling of genetically engineered food. Does justice sell?
Zahry, Nagwan Refaat
Text (2017)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
Emerging markets for U.S. pork in China
Chen, Maolong, (College teacher)
Text (2015)
Part of
Electronic Theses & Dissertations
Consumer recycling programs : the marketing and logistics implications
Goldsby, Thomas Joseph
Text (1998)
Part of
Electronic Theses & Dissertations
Compassionate consumerism : mass movements, youth markets, and the evolution of an ethic from Band Aid to Idol Aid
Davis, Helen Louise
Text (2008)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
Michigan agricultural issues
Dado, Gwen Betzold
Text (1992)
Part of
Electronic Theses & Dissertations
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