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Electronic Theses & Dissertations
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Theses
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An investigation of the indirect relationship between psychographics and buyer behavior
Fullerton, Sammy D.
Text (1987)
Part of
Electronic Theses & Dissertations
A study of consumer awareness and utilization of garment labels
Steinhoff, Jeanne Joubert
Text (1963)
Part of
Electronic Theses & Dissertations
Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
Part of
Electronic Theses & Dissertations
Michigan agricultural issues
Dado, Gwen Betzold
Text (1992)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
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